Relax Home: from under 100 to 10,000+ visits a month

This is a case study of the Relax Home website. If you are looking for their prefabricated houses and log cabins, their official site is relaxmne.com.

Client and context

Relax Home, based in Rožaje, Montenegro, builds prefabricated houses, log cabins, A-frame houses and cottages for buyers in Montenegro and the wider region. Nobody buys a house like that on impulse: between the first idea and the first enquiry there are months of searching for prices, build times and permits. A builder that only shows up at the end of that search is too late, because the decision has already taken shape elsewhere.

Problem

The site brought no traffic: before 2025 it had fewer than 100 visits a month. It did not show up for people who were still researching, only for those who already knew the company's name. Yet the researchers are exactly the buyers the company needs to reach in time.

Constraints

Buyers mostly arrive on phones: of 5,716 search clicks, 4,649 came from mobile. Most come from Montenegro (4,071 clicks), followed by Serbia and Germany, so the site has to work in both Serbian and English. A gallery of finished buildings is the main proof in this business, but photos must not slow the site down on a weak signal.

Solution

Copy built around what people search for

The first step, in 2025, was the copy: I rewrote pages around searches such as “montazne kuce crna gora” (prefabricated houses Montenegro) and “brvnare crna gora” (log cabins Montenegro). I write the copy and the blog myself, follow what people search for and when, and add new posts accordingly.

A new site in April 2026

In April 2026 I built a new site in PHP, with a separate page for each type of building, because that is how people search: nobody types “construction”, they type log cabin or summer house. A quote request sits on every page, because part of the traffic arrives through the blog or a building type page rather than the home page.

A Next.js redesign in September 2026

With good results already in, I rebuilt the site in Next.js with further optimizations. The main headline is now “Prefabricated houses and log cabins made to measure”, the menu follows building types (prefab houses, log cabins, A-frame, projects, prices, advice), and on phones a bottom bar offers call, WhatsApp, Viber and enquiry. The redesign took 5 days, including testing, review with the client and sorting every photo by project.

Searches that bring buyers

Search	Clicks	Impressions	Click rate	Average position
montazne kuce crna gora	1,133	11,703	9.7%	6.4
montažne kuće crna gora	233	2,489	9.4%	6.4
montazne kuce rozaje	161	604	26.7%	2.7
brvnare crna gora	113	962	11.8%	5.6
montazna kuca crna gora	111	1,015	10.9%	6.6
montazne kuce	100	2,525	4.0%	7.1

The rows show what position means. Where the site is in the top three, as for “montazne kuce rozaje”, more than a quarter of the people who see it click. For the general “montazne kuce” (prefabricated houses), where it sits seventh, 4% click. So the broader searches have the most room to grow.

Where visitors come from

Most search clicks come from Montenegro (4,071), then Serbia (646), Germany (178), the US (140), Croatia (83), Bosnia and Herzegovina (72) and Switzerland (57). That is why the site has an English version: the English prefabricated houses page alone brought 155 clicks. The home page (4,008) and the Serbian prefabricated houses page (1,379) bring the most clicks.

How blog topics are chosen

I follow which queries people type and when, and pick the next topic and its timing from that. A topic is not what the company wants to say but a question buyers already ask Google: what a prefabricated house costs, how long it takes to build, how a log cabin differs from a prefab house.

Technologies and why

The site ships its pages as ready made HTML (Next.js and React), so it opens fast on a phone: in a Google Lighthouse test on October 4, 2026, it scored 99 out of 100 for mobile performance and 100 for SEO, and its home page loads no JavaScript.

Result

Google Search Console numbers by month:

Month	Search clicks	Impressions	Average position
October 2025	200	3,242	9.9
April 2026	287	3,781	7.3
May 2026	488	5,423	6.3
July 2026	910	9,265	5.7
August 2026	1,193	11,590	5.7
September 2026 (to the 29th)	970	9,468	5.4

The growth starts after the new site in April 2026. Over a year, search brought 5,716 clicks from 66,158 impressions. For the search “montazne kuce rozaje” (prefabricated houses Rožaje) the site sits at position 2.7 on average and 26.7% of the people who see it click, while “montazne kuce crna gora” brought the most, 1,133 clicks. Counting all sources, the site now gets more than 10,000 visits a month (as of October 2026).