FIDAI Coaching: a site the owner edits alone, without WordPress

This is a case study of the FIDAI Coaching website. If you are looking for their services, their official site is fidaicoaching.com.

Client and context

FIDAI Coaching is a sports coaching business in Montenegro covering training, recovery and lifestyle, with part of its services medical. The home page presents four areas: Lab, Performance, Recovery and Lifestyle. The site is in English. The owner wanted to change content, prices and services without help, calling a developer for every small edit.

Problem

A presentation site that cannot be edited goes stale within months: services, prices and copy change, and the owner depends on a developer. WordPress solves that, but at a price: plugins to update, vulnerabilities to patch and weight a site like this never asked for. The client needed full control over the content while the site stayed light, with no third party code to maintain.

Constraints

The hardest part was not the code but the rules. The site offers services in Montenegro, including medical ones, so before writing anything I researched the local laws in detail and brought the site in line with them. The privacy policy and terms of use follow Montenegrin rules.

The second constraint was the admin panel itself: every change in the panel has to show on the site immediately and correctly, whatever order the owner puts sections in. The third was safety: text the owner types must never break the layout or the site by accident.

Solution

A CMS written from scratch

The site and the CMS were written from scratch, with no framework and no WordPress. A page is not a template with fixed slots but a sequence of sections. Each section has a type, such as intro, services, questions, timeline, gallery or call to action, and its own fields. There are 18 section types in all, covering everything the site needs.

The owner builds pages alone

The administrator adds sections, writes in them, switches them on and off and drags them into the order they appear in. Every section and page has a published or draft status, so a change can be prepared and then published. Images come from a media library, and site settings, contact details, social links and general copy, sit in one place.

Text that cannot break the site

Text the administrator types goes through allow-list cleaning: only text tags are allowed, and everything else, including any attempt to inject code, is dropped on save.

Services, testimonials and towns

Each service has its own page with a gallery and equipment, client testimonials are added and edited in the panel, and there are town pages for local search. The contact form is protected against bots and sends enquiries by email, with links to WhatsApp, Viber and Telegram next to it.

How the owner edits a page

1. Log in to the panel and open the page to edit.
2. Add a new section or open an existing one.
3. Choose the section layout and icon, and write the text.
4. Pick slideshow or gallery images from the media library, with a preview.
5. Set the order and the status: published or draft.
6. Save, and a published change is on the site immediately.

The whole path needs no call to a developer, and drafts let a new section be prepared days before visitors see it.

What is in the panel

Part of the panel	What it does
Dashboard	counts of pages, sections, services and testimonials, plus quick actions
Settings	contact details, social links and general site copy in one place
Pages	sections, their order and status
Services	a page per service, with a gallery and equipment
Testimonials	client testimonials, added and edited
Locations	town pages for local search
Media	all site photos, with previews

Technologies and why

The site is built in PHP, MySQL and JavaScript with no framework. All content lives in the database, and the site reads it and shows it immediately. URLs are clean, without a .php ending, the sitemap and FAQ write the structured data Google reads (schema.org) on their own, and the base is ready for more languages. The site uses no tracking cookies and no third party analytics, so there is no consent banner.

Result

The client edits the whole site alone, from the panel, without a line of code or a call to a developer. The site has no WordPress and no plugins, so none of the weight or vulnerabilities that come with them. It took 10 days to build, and the content belongs to the client rather than being locked in someone's code (as of October 2026).